Contact: Jennifer Barry, The Barry Group
Phone: 310-396-7851
Email: jennifer (at) thebarrygroup (dot) net

LA Strategic and Creative Agency silverECHO Debuts,
Led By Branding Expert Mark LeRoy

April 30, 2008, Los Angeles, Ca—silverECHO debuts in Los Angeles. Branding expert Mark LeRoy expands his reach beyond the Fortune 500 to encompass brand building for segments including: hospitality, food & beverage, and home & health.

As Director of Strategy & Creative, LeRoy shapes the direction, style and impact of brands. His work for Hyatt, Xbar, Burn Fitness, The Coffee Bean & Tea Leaf, Dick Clark Communications and The Coca-Cola Company have all forged compelling brand directions.

LeRoy says, "In today's cluttered environment, the brands that speak to the authentic aspirations of Life+Style audiences are appealing and influential." He adds, "Life+Style is the silverECHO approach to building brands that are meaningful to the refined standards of experienced consumers. silverECHO reaches for the heart of a brand's personality to create compelling print and electronic communications and online experiences that help cultivate lasting loyalty."

LeRoy has won numerous awards during his 15-year career, including a Webby Award, Web Marketing Association Awards and Addy Awards. He is a member of the AIGA (the professional association for design). LeRoy taught as an Adjunct Professor at the Otis College of Art & Design for five years. He graduated from Otis with a BFA in Communication Design. He is an active supporter of Kiva.org and The Surfrider Foundation.

About silverECHO. SilverECHO is a Los Angeles based brand strategy, marketing and design firm, specializing in the integration of traditional and new media. silverECHO leverages its design and branding expertise to create compelling marketing outreach and build Life+Style brands for its clients.

For more information on silverECHO, visit www.silverECHO.com.


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